Steve Hopkins has always been that guy in the office who wears the crazy coloured socks. You know the one. Taking on the Four Hour Work Week idea, Steve is going to be setting up a sock company to sell the things online. I captured some of his excitement over the new logo in the video below.
Here’s the logo – what do you think?

Are you that guy? If you are, make sure you get on board. You can follow @stevehopkins on Twitter.
By Ross Hill - June 16th, 2009 at 10:34am with 1,033 views - indy socks steve hopkins tim ferriss