SPRANQ have taken the less is more idea and applied it to fonts.

How much of a letter can be removed while maintaining readability?
The EcoFont reduces ink use by 20% and is available for free download.
The idea was wildly popular in media around the world, and while this is a nice little incremental improvement innovation what I’m wondering is why we are still printing anything at all?
By Ross Hill - February 9th, 2009 at 7:51pm with 974 views - ecofont spranq