Be yourself, even when it is just yourself

How many employees do you have? Where is your office? How much venture capital have you raised? How much will you exit for? In the past, business was all about size.

Right now though you don’t need any of those to create a compelling business. If you’re a web developer with a decent idea you can put your time into the venture and with minimal infrastructure and expenses (webhosting is virtually free now) build a service that has thousands of users.

jimmyeatworld-560x420 Be yourself, even when it is just yourself

Twitpic is one great example of a single guy creating massive value with a simple web service.

Noah Everett (@noaheverett) started the site in 2008 to extend the successful system that Twitter was building. Twitter lets you write short text messages and Twitpic builds on this by letting you upload a photo and then link to it from your message. The value this adds is huge. I quite often use it when I’m out and about to share what I’m seeing.

I might be watching commandos rope from a Blackhawk are the Avalon Airshow,

blackhawks Be yourself, even when it is just yourself

Or listening to someone speak at The Hive,

hive-march Be yourself, even when it is just yourself

Maybe I found Michael wearing his twitter shirt,

wearing-my-twitter-shirt Be yourself, even when it is just yourself

Working with someone to make an opinion heard,

phone-bomb Be yourself, even when it is just yourself

Saving birds,

saving-bird Be yourself, even when it is just yourself

But mostly it’s about eating and drinking.

eating Be yourself, even when it is just yourself

drinking Be yourself, even when it is just yourself

I love the fact that there is just one guy behind it, that he is proud of that and that it is sustainable. He doesn’t need fancy corporate office space because his apartment does the job just fine – here’s the tour.


In this world it doesn’t matter if you are just one guy working from your couch with an internet connection and a few servers somewhere. As long as you can keep your site running and keep your users satisfied you can run a successful business. Now you can use your small size to your advantage.

Twitpic is currently growing at 6,000 users per day.

By Ross Hill - March 18th, 2009 at 6:26pm with 1,148 views -

  • Patrick Lightbody's browsermob.com is another great example of what one person can do with the cost-effective flexible infrastructure that's available now. Built on Amazon's EC2, browsermob.com can simulate up to 250,000 real web browsers performing tasks on your site.

    That takes a lot of computing resources - but he doesn't have to worry about that. He spins up instances on EC2 as needed and only pays for the time that they run. As his service is prepaid, by the time Amazon gets around to billing him he's already profitable.

    Brilliant stuff that would have been a struggle for a corporation to pull off let alone an individual prior to EC2.
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