Augmented Reality is here

Wherever we go, there is always a huge amount of meta-information around us – it’s just not visible without a medium to show it. The hardware necessary for augmented reality is finally in our hands thanks to the iPhone, the PSP, and many other new phones.

The basic concept is that the camera in the device takes a live video feed, tracks a pattern, and then applies virtual layers on top. The best way to explain it is with some videos so take a look at these:

Type 9 Hologram – this video shows how the tracking works through a matrix of dots.

World of Mountains – books don’t have to be so flat.

ARhrrrr! – kill those zombies!

NRU – activity finder

Business cards – now they are more than just a piece of cardboard

Identification – browse social profiles around the room

Pool – is this cheating?

Twitter – have a look at where those messages are coming from

Roku’s Reward – you thought World of Warcraft was cool?

What’s next?

By Ross Hill - August 25th, 2009 at 1:04pm with 730 views -

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  • catanese
    The pool table is way cool, retro augmentation.
    How far off am I from having a pair of Ray bans that'll do the same?
  • Very cool.

    My first 'experience' (aka from a viewer only perspective) was the iPhone NYC Subway app and since then have been running across examples around the place and most importantly, in Australia - having a chat with a masters student in the area and also the press releases that Insqribe have put out recently.

    Perhaps my next lot of business cards can have AR!
  • Yeah the business card examples are very cool :) I have been playing with
    the wikitude a bit and it's going to be awesome to get some more data into
    those things.

    ======
  • The Paris Metro have just released a cool one to help people navigate the Paris subway system: http://www.youtube.com/watch?v=UMEnIRvAOoY
  • Wes
    Also check out the upcoming nintendo DS game Ghostwire -- looks to be the first commercial altered reality game.
  • This is a pretty useful application of it - http://bit.ly/j6YwN U.S. Postal Service has a virtual box simulator to check whether anything you're shipping will fit in a box, etc.
  • I'm glad that somebody (USPS) is using it for something other than an
    advertisement!
  • edwardharran
    @rosshill

    #nerd

    Have you seen
    http://www.wikitude.org/ ?

    You will have #geekasm

    Eddie
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